I’m a avid equestrian finishing my MBA, and I’m building a career on the business side of the sporthorse world.
I’ve been riding since I was six and competitively showed hunters and jumpers for years, learning early that a horse’s talent and its market value don’t always line up. That gap has stuck with me — most people in this industry are either horse people or business people, and rarely both.
On the business side, I bring more than classroom case studies. I have real, hands-on experience with business structure, entity formation, and asset management — paired with an undergrad degree in marketing, an MBA in progress, and a genuine, lifelong love for this sport. That combination means I walk into a sales conversation thinking about both the animal and the deal, because I actually care about both.
Right now, I’m working toward a career in hunter/jumper sales — starting with established sales programs, with the long-term goal of buying into one or building my own. This blog is where I think through that path: pricing, positioning, sourcing, and the strategy behind sales that actually work.
I’m not here to say horsemanship reduces to a spreadsheet — it doesn’t, and it shouldn’t. But this industry runs better when people in it think like businesspeople as much as horsemen. That’s the lens I bring.
What I’m working on: learning sporthorse sales from the ground up, applying real business strategy to a market that rarely gets it — and writing about both along the way.
Hunter/Jumper Sales & Business Strategy 